Become more relevant to your audience
Use audience interests and storytelling to raise your Relevance Score and conversion—without overspending on attention.
Become more relevant to your audience
Raise your Match Rate by aligning stories to what your audience cares about now. Track a Relevance Score to steer the top of the funnel and lower attention costs.
A sharper promise: relevance that compounds
Most people on the planet have never bought from you—and even your current customers spend over 99% of their lives not thinking about your shop. Relevance means earning more of that time with messages and moments that actually matter. When brands do this consistently, growth follows.
Today that’s harder: attention costs are up, campaigns reach only a slice of your audience, and many people aren’t in buy-now mode when your message lands. The fix isn’t “more content”—it’s continuous relevance: seeing what your audience cares about right now and acting on it quickly across your channels.
What “relevance” means at Novuter
Novuter’s approach pairs your master plan with an **Always-On Opportunity** layer that keeps your messaging aligned with live audience interest and market context. The system screens thousands of brands and channels, converts signals into prioritized micro-plans, and enables teams to ship updates in 1–2 days—so you’re first to know, first to act.
Under the hood:
- Data Universe: public brand signals across 20+ channels, search trends, audience engagement, competitor and event calendars, plus contextual factors like weather and last year’s winners.
- 12-Model AI Engine: trend detection, NLP and sentiment, competitor tactics detection, benchmarking, and ROI prediction—scoring opportunities with “how much,” “why now,” and “what next.”
- Closed loop: brief → act → measure → learn, recalibrated on a daily cadence.
Why it matters: leaders that capture Always-On opportunities see faster trend identification, higher conversion and engagement, and 2.8× faster revenue growth than trailing brands.
The 3-point blueprint to become “top of mind”
1) Know what drives people (and who drives them)
Track categories, brands, and campaigns to understand themes that generate response. Set up panels for your competitors and suppliers; get daily and weekly reports plus AI interpretation of what’s working.
Use the Trend-Scout to surface buzzwords and major trends overall and for your selected brands, with proactive alerts on market activities that could help or harm you.
Opportunity sources to watch this week:
- Hype/trend keywords
- Last year’s seasonal winners
- Competitor actions
These three lenses consistently reveal timely, brand-right angles.
2) Learn from winners, then tailor
Don’t reinvent the wheel—benchmark what high-impact posts and campaigns look like in your market, then translate proven ideas to your tone, segments and channels. MarketWatch helps you sort best-performers, create tasks, and get AI suggestions for titles, text and keywords.
3) Act fast, measure faster
Convert validated insights into quick tests: adjust CTAs, creative angles, and channel mix; launch fast-lane campaigns in days; fold results into the next brief by morning. Continuous relevance comes from this tight loop.
A one-week relevance sprint (ready-to-run)
Day 1: Set the radar
- Configure a panel of your market’s leaders, direct competitors, and key suppliers. Turn on alerts for your top categories.
- Add Trend-Scout keywords around your hero products and adjacent lifestyles.
Day 2: Shortlist opportunities
- Pull 10 rising topics from hype keywords, seasonal winners, and competitor moves; score them on potential and rivalry.
- Use the AI engine’s score and “why now” reasoning to pick 2–3 angles.
Day 3–4: Build micro-plans
- For each angle, define audience segment, core message, and 2–3 posts across your most responsive channels; re-use proven patterns from leaders to speed creation.
- Decide whether to match the market (ride a large wave with brand nuance) or drive the market (own and shape the narrative).
Day 5–6: Launch & learn
- Launch the fast-lane tests; monitor response and pivot quickly if a rival escalates or a subtopic spikes.
- Capture early signals on engagement and conversion; iterate creative and channel weighting.
Day 7: Fold insights into plan
- Update your weekly and 28-day plans based on what worked; keep the panel and alerts live to maintain signal advantage.
Execution frameworks you can borrow
Decision Boards (for “from insight to action”)
Move from scope → drivers → opportunity mapping → simulation → execution—with clear metrics and approvals. This structure keeps fast work visible and accountable.
Retail playbooks (for product-led pushes)
If you operate in retail or e-commerce, plug overstock or priority assortments into template-based campaigns; simulate profit impact before launch, and automate segmented exports for email.
Brand storytelling (for durable relevance)
Pair fast-lane messages with deeper narratives about values and innovation—evidence shows effective storytelling strengthens emotional connections and profitability.
Measuring “relevance” (signals to watch)
- Engagement lift on priority topics vs. market baseline (are we early to the conversation?).
- Conversion rate delta on fast-lane vs. BAU activity (typical uplift 10–15% when gaps are found first).
- Audience growth/quality from content aligned to live interest (15–20% engagement increases seen by leaders).
- Team throughput (20–25% effectiveness improvement from repeatable micro-plans).
Example: turning a rising theme into revenue
A fashion brand sees a “mother-daughter” trend rising on TikTok. The system scores the angle as high-potential/low-competition, proposes a 5-day social burst with look-alike audience extensions, and auto-drafts copy options. The team launches in two days, then scales what performs into email and homepage slots. That’s relevance in motion.
Conclusion
Relevance isn’t a slogan—it’s an operating system. Know what your audience cares about, learn from what’s already working in your market, and act with a fast, measurable rhythm. Do this weekly and your brand earns more of people’s time—and more of their business.
What you’ll get
- Audience‑driven content angles and themes
- Story templates that convert across channels
- Relevance Dashboard to monitor improvements