Always-On Opportunities for Health & Beauty

The weekly health & beauty panel newsletter for brands and retailers

Novuter’s Health & Beauty Panel newsletter is your weekly health & beauty brand insights newsletter, built on our MarketWatch audience panel. Each week we track thousands of health, skincare, cosmetics and beauty posts and marketing campaigns from brands and retailers to understand what people react to right now – so you can be the first to know and the first to act.

Instead of guessing which products, routines or promises will resonate, you get a short, enhanced summary of our health & beauty audience panel: which social posts, storylines, formats and channels are actually driving engagement. Use it to sharpen your next campaign, brief your agency or inspire your content, CRM and retail media teams.

In every issue you get

  • Weekly health & beauty market insights from real audience behaviour
  • Highlights from our health & beauty brand panel across social, CRM and paid media
  • Stand-out campaigns and posts from leading beauty, skincare and wellness brands – and why they worked
  • An “Always-On Opportunity” section with test-ready ideas for your brand, category or store

Subscribe free now and receive the next Health & Beauty Panel newsletter directly in your inbox.

Health & Beauty Panel – questions & answers

Competition and media costs in health & beauty keep rising, while many campaigns and launches only reach a fraction of their potential audience. The Health & Beauty Panel newsletter turns our MarketWatch health & beauty brand and audience panel into a short weekly email so you can see which social posts, campaigns and creators people actually react to right now – and move faster than competitors.

Every week you receive a concise summary of real behaviour from our health & beauty audience panel: standout social posts and marketing campaigns from health and beauty brands, emerging trends across skincare, cosmetics and wellness, key engagement signals by format and channel, plus an “Always-On Opportunity” section with ideas you can test immediately in your own marketing.

The newsletter helps you spot new health & beauty trends and audience needs faster, brief agencies and category teams with concrete evidence from real brand posts and campaigns, and keep your messaging continuously relevant between big launches. You can use it to improve relevance, increase match rates and drive more qualified traffic, conversions and repeat purchases over time.

Yes. The Health & Beauty Panel newsletter is free to subscribe to. Premium access to the full novuter MarketWatch platform and additional health & beauty and retail panels is available separately for brands, retailers and agencies that need deeper data and always-on measurement of their social posts and marketing campaigns.