Always-On Opportunities for Do-It-Yourself

The weekly DIY (Do-It-Yourself) panel newsletter for brands and retailers

Novuter’s DIY (Do-It-Yourself) Panel newsletter is your weekly DIY and home-improvement brand insights newsletter, built on our MarketWatch consumer and audience panel. Each week we track thousands of DIY, tool and project posts to understand what makers and homeowners react to right now – so you can be the first to know and the first to act.

Instead of guessing which projects, tools or materials will resonate, you get a short, enhanced summary of our DIY consumer panel: which messages, formats, skill levels and channels your audience actually engages with. Use it to sharpen your next campaign, brief your agency or inspire your content, CRM and retail teams.

In every issue you get

  • Weekly DIY market insights from real audience behaviour
  • Highlights from our DIY customer panel across key channels
  • Stand-out campaigns from leading DIY and home-improvement brands – and why they worked
  • An “Always-On Opportunity” section with test-ready ideas for your brand or store

Subscribe free now and receive the next DIY Panel newsletter directly in your inbox.

DIY (Do-It-Yourself) Panel – questions & answers

Attention and media costs keep rising, while many DIY and home-improvement campaigns only reach a fraction of their potential audience. The DIY Panel newsletter turns our MarketWatch DIY audience panel into a short weekly email so you can see what makers and homeowners react to right now – and move faster than competitors.

Every week you receive a concise summary of real behaviour from our DIY consumer and audience panel: standout projects and campaigns, emerging themes and seasons, key price and promotion cues, plus an “Always-On Opportunity” section with ideas you can test immediately in your own marketing.

The newsletter helps you spot new DIY trends and project ideas faster, brief agencies and category managers with concrete audience insights and keep your messaging continuously relevant between big seasonal peaks. You can use it to improve relevance, increase match rates and drive more qualified traffic and conversions over time.

Yes. The DIY Panel newsletter is free to subscribe to. Premium access to the full novuter MarketWatch platform and additional DIY, home & living and retail panels is available separately for brands, retailers and agencies that need deeper data and always-on measurement.