Always-On Opportunities for Insurance

The weekly insurance panel newsletter for insurers, banks and brokers

Novuter’s Insurance Panel newsletter is your weekly insurance brand insights newsletter, built on our MarketWatch consumer and audience panel. Each week we track thousands of insurance, finance and protection posts and campaigns to understand what customers react to right now – so you can be the first to know and the first to act.

Instead of guessing which products, messages or channels will resonate, you get a short, enhanced summary of our insurance consumer panel: which storylines, formats, service promises and touchpoints your audience actually engages with. Use it to sharpen your next campaign, brief your agency or inspire your content, CRM and sales teams.

In every issue you get

  • Weekly insurance market insights from real audience behaviour
  • Highlights from our insurance customer panel across key channels
  • Stand-out campaigns from leading insurance brands – and why they worked
  • An “Always-On Opportunity” section with test-ready ideas for your brand or sales network

Subscribe free now and receive the next Insurance Panel newsletter directly in your inbox.

Insurance Panel – questions & answers

Attention and media costs keep rising, while many insurance campaigns only reach a fraction of their potential audience. The Insurance Panel newsletter turns our MarketWatch insurance audience panel into a short weekly email so you can see what customers and prospects react to right now – and move faster than competitors.

Every week you receive a concise summary of real behaviour from our insurance consumer and audience panel: standout campaigns and content, emerging topics such as protection gaps or sustainability, key conversion and service signals, plus an “Always-On Opportunity” section with ideas you can test immediately in your own marketing and sales journeys.

The newsletter helps you spot new insurance trends and customer concerns faster, brief agencies and product teams with concrete audience insights and keep your messaging continuously relevant between big campaigns. You can use it to improve relevance, increase match rates and drive more qualified leads, quotes and policy conversions over time.

Yes. The Insurance Panel newsletter is free to subscribe to. Premium access to the full novuter MarketWatch platform and additional insurance and financial-services panels is available separately for brands, banks, brokers and agencies that need deeper data and always-on measurement.