Always-On Opportunities for Sports & Outdoors

The weekly sports panel newsletter for brands

Novuter’s Sports Panel newsletter is your weekly sports insights newsletter, built on our MarketWatch audience panel. Each week we track thousands of sports, fitness and fan engagement posts and campaigns to understand what supporters react to right now – so you can be the first to know and the first to act.

Instead of guessing which stories, activations or platforms will resonate, you get a short, enhanced summary of our sports audience panel: which formats, narratives, sponsorships and touchpoints your fans actually engage with. Use it to sharpen your next campaign, brief your agency or inspire your content, CRM and ticketing teams.

In every issue you get

  • Weekly sports market insights from real fan behaviour
  • Highlights from our sports fan and audience panel across key channels
  • Stand-out campaigns from leading clubs, leagues and sponsors – and why they worked
  • An “Always-On Opportunity” section with test-ready ideas for your brand, club or partner network

Subscribe free now and receive the next Sports Panel newsletter directly in your inbox.

Sports Panel – questions & answers

Attention and competition for fan time keep rising, while many sports campaigns and activations only reach a fraction of their potential audience. The Sports Panel newsletter turns our MarketWatch sports audience panel into a short weekly email so you can see what fans actually watch, share and respond to right now – and move faster than competitors.

Every week you receive a concise summary of real behaviour from our sports panel: standout campaigns and content, emerging sports and fan culture trends, key engagement signals across live, digital and social, plus an “Always-On Opportunity” section with ideas you can test immediately in your own marketing and fan journeys.

The newsletter helps you spot new sports faster, brief editorial, marketing and partnership teams with concrete audience insights and keep your content and campaigns continuously relevant between big matches, seasons and events. You can use it to improve relevance, increase match rates and drive more reach, engagement, ticket sales and sponsor value over time.

Yes. The Sports Panel newsletter is free to subscribe to. Premium access to the full novuter MarketWatch platform and additional sports, brands and agencies that need deeper data and always-on measurement.