#AlwaysOnOpportunity Capture

The world has shifted to an Always-On Opportunity economy
Volatility is the only constant
Timing is everything
We make you the first to know, first to act.

The New Reality

60%

of revenue opportunities now occur outside of planned campaigns.

Many brands capture less than 40% of their opportunities,
because Audiences move on their own timeline, not the marketing calendar.

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Reality Check: Why Traditional Marketing Misses Out

Attention costs are skyrocketing — generating qualified leads at scale costs 3× more than 2020.

  • Incomplete cross-channel messaging reaches only 20% of your potential audience.

  • Fragmented storytelling doesn’t fit with your audiences' current interests.

  • 80% of the audience is not in “Buy-Now” mode when your campaign hits.

Not keeping up with market dynamics leads to lost revenue, missed new customers, and higher marketing cost.

costlier
25%
of messages unread
80%
not ready

How #AlwaysOnOpportunity drives Growth

Always-On Opportunity Capture ensures your messaging maintains timely and Continuous Relevance with your audience.

Spot
Detect a rising trend.
Validate
Define a high-potential, low-competition angle.
Act
Suggest a 5-day cross-channel sprint.

Market Forensics
Prioritise Opportunities
Campaign Planning

Be where your Audience is, and your Audience will follow!

10–15%

higher conversion rates

15–20%

increase in audience engagement

20–25%

higher marketing team effectiveness

up to 2.8×

higher revenue growth

We make you the first to know, first to act.

You want to know more? Write us and we will provide more detailed information.

Grow your Marketing from Reactive to Agile and turn Volatility into Growth

Traditional Planning

Internal Signals

Weekly tweaks to annual roadmap; few real-time signals from hypes, competitors, events. Manual ex-post competitor screening.

Manual Orchestration

Break campaigns into messages by hand. Cross-channel coordination depends on complex sync and sign-off. Short-term changes are painful.

Speed: Weeks

Yearly master plan, monthly sprints, weekly refinements. Short-term changes disrupts the organisation.

2-day fast-lane Early Revenue
Always-On Opportunity Capture

360° Signals

Plan + audience sentiment + trends + competitors + upcoming events. Overnight scans = fresh insight briefs by morning.

Auto-orchestrated planning

Campaign building and channel mapping. Daily re-calibration based on live performance.

Speed: Days

2-Day fast-lane activities for volatility & short-term opportunities. Automated 10-day / 70-day mid-term updates.

novuter Key differentiators:

  • Wide set of market signals
  • Real-/near-time Automation
  • Closed Loop, AI-supported Optimisation
  • We don’t break your marketing, we enhance it

novuter Benefits:

  • More revenue from planned marketing
  • Additional revenue from unplanned events
  • Lower risk from competitive threats
  • Fast introduction and Go-Live, Early Wins