#AlwaysOnOpportunity Capture

The world has shifted to an Always-On Opportunity economy
Volatility is the only constant
Timing is everything
We make you the first to know, first to act.

The New Reality

60%

of revenue opportunities now occur outside of planned campaigns.

Many brands capture less than 40% of their opportunities, because Audiences move on their own timeline, not the marketing calendar.

Pie chart showing 60% of opportunities are unplanned.
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Want to know more? Speak with an Expert or Write us your Questions for more detailed information.

Reality Check: Why Traditional Marketing Misses Out

Attention costs are skyrocketing — generating qualified leads at scale costs 3× more than in 2020.

  • Cross-channel icon

    Incomplete cross-channel messaging reaches only 20% of your potential audience.

  • Audience interest icon

    Fragmented storytelling doesn't fit with your audiences' current interests.

  • Buy-now mode icon

    80% of the audience is not in "Buy-Now" mode when your campaign hits.

Not keeping up with market dynamics leads to lost revenue, missed new customers, and higher marketing cost.

Illustration of a marketer looking at charts.
costlier
25%
of messages unread
Illustration of a person ignoring a message.
Illustration of a target board with a missed arrow.
80%
not ready

How #AlwaysOnOpportunity drives Growth

Always-On Opportunity Capture ensures your messaging maintains timely and Continuous Relevance with your audience.

Spot
Detect a rising trend.
Validate
Define a high-potential, low-competition angle.
Act
Launch a 5-day cross-channel sprint.
Measure
Track performance and refine.

Market Forensics
Prioritise Opportunities
Campaign Planning

Be where your Audience is, and your Audience will follow!

10–15%

higher conversion rates

15–20%

increase in audience engagement

20–25%

higher marketing team effectiveness

up to 2.8×

higher revenue growth

We make you the first to know, first to act.

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Want to know more? Speak with an Expert or Write us your Questions for more detailed information.

Grow your Marketing from Reactive to Agile and turn Volatility into Growth

Traditional Planning
Internal signals icon

Internal Signals

Weekly tweaks to an annual roadmap, missing real-time signals from hypes and competitors.

Manual orchestration icon

Manual Orchestration

Cross-channel coordination is slow and painful. Short-term changes are difficult to implement.

Calendar icon

Speed: Weeks

Yearly plans and monthly sprints disrupt the organization when short-term changes are needed.

2-day fast-lane Early Revenue
Always-On Opportunity Capture
360 degree signals icon

360° Signals

20,000 brands across 20 channels for sentiment, trends, competitor actions, delivering fresh insights by morning.

Auto-orchestrated planning icon

Auto-Orchestrated Planning

AI-driven campaign building and channel mapping with daily re-calibration based on live performance data.

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Speed: Days

Utilize a 2-Day fast-lane for short-term opportunities and automated updates for mid-term agility.

novuter Differentiators:

  • red arrow Wide set of market signals from 20+ channels
  • red arrow Real-time and near-real-time automation
  • red arrow Closed-loop, AI-supported optimization
  • red arrow We don't break your marketing, we enhance it

novuter Benefits:

  • red arrow More revenue from planned marketing
  • red arrow Additional revenue from unplanned events
  • red arrow Lower risk from competitive threats
  • red arrow Fast introduction and Go-Live for early wins

Insights & Resources

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Transform from reactive to agile marketing. Execute in 2 days instead of weeks and capture 60% of missed opportunities.

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