Black Week Live 2026

Black Week isn't one campaign. It's hundreds of short-lived openings.

Black Week Live puts a five-minute market read into your war room on 17 mornings, from Singles Day to Cyber Monday.

Three decisions where homepage, organic social, paid budget and CRM subject lines go: Push now. Watch. Don't chase.

No data delivery. No log-in. No IT ticket. €2,900 flat for the whole Black Week.

Book Alignment Call
Morning edition · 08:00Your segment · day 12 of 17
Push now

A theme the audience is pulling toward, with few brands there yet.Move: homepage slot + CRM subject line today

Watch

Something is building. Not worth money yet.Re-checked tomorrow at 08:00

Don't chase

Looks hot, but crowded, and paid pressure rises while response falls.Move: shift paid budget away

Illustration of the edition structure. Real editions name your competitors and the themes of the day.


3 decisions, 5 minutes.

Request your proposal.

Replay: the edition a fashion retailer's war room would have read at 08:00 on Fri 28 Nov 2025. Brands described, not named. Open full page

Request your personal commercial offer for Black Week Live 2026, for your brand and country. We prepare it with your competitor panel and send it to you by email.

  • Your brand and your competitors, by name
  • Pre-Game 10 Nov, 17 editions 11 Nov to 1 Dec at 08:00, debrief and playbook
  • 2.900€ flat, plus VAT
  • No data delivery, no login, no IT ticket
✓

Thank you. Your request is in.

We'll send your personal proposal for your brand by email.

Your email inbox at 08:00

One e-mail and one live page, five minutes to read, top three moves first.

  1. ScoreboardAttention ranking in your segment, your own rank and the biggest changes of the last 24 hours.
  2. Competitor moves overnightWhat panel brands launched or changed, by name: discount depth, extensions, paid pushes.
  3. Audience pullThe day's offer mechanics and messages, labelled Push now, Watch or Don't chase.
  4. Today's movesUp to three recommendations on levers that stay open in Black Week: homepage, paid, CRM, social. With the reason and the evidence.
  5. Watch listWhat could tip tomorrow.

Where it plugs in

No new tool, no new meeting. It feeds the one you already hold every morning in Black Week.

Ritual

Your Black Week war room or morning stand-up at 08:00, 10 Nov to 1 Dec.

Owner

The war-room lead or Head of CRM / Paid runs it. The CMO champions it.

System

E-mail and a live page. Your team opens no new tool.

Decision

Where homepage, organic social, paid budget and CRM go today.


No new tool, no new process.

An input into the plan you already have.

Why this isn't another dashboard

Any tool can generate a campaign idea. What decides is the data underneath: all channels, the last weeks plus last year's Black Week, and how the audience actually responded.

Breadth

2,500 brands, not the 15 on your slide

Your panel of 10 to 20 competitors by name, inside a market pool of 2,500 brands, including the ones you would never put on your list.

Where it starts

Paid, not just the feed

20+ channels including paid social, SEA and Google Shopping. Black Week moves in the auction before it shows up on Instagram.

Signal

Pull, not volume

Three questions per theme: is the audience moving toward it, how many brands are already there, and is growth coming from people pulling or brands pushing?

Memory

Last year's Black Week included

Every edition reads today against the prior-year window. That's how we can show you Black Friday 2025 in your segment, with your competitors, in the first call.

What you have on 10 December

Every morning

17 editions and a move log

Every recommended move, whether you took it, and what the market did next. One click per move is all the logging there is.

Debrief, 90 minutes

Where you were early, where you overpaid, what you missed

With the CMO and the war-room lead, on the evidence of three weeks, not on gut feeling.

Playbook

Black Week Playbook 2026 for your segment

Your Black Week seen from outside, as input for 2027 planning.

We owe you the editions, not a revenue promise. The debrief shows what they were worth.

Your effort

  • Join the 30-minute kickoff
  • Name who receives the edition
  • CMO and war-room lead at kick-off and debrief
No data deliveryNo log-inNo IT ticketNo customer data

One price.

One deadline.

One proven scope.

Book an 20 minutes Alignment Call. Bring whoever runs your Black Week war room.

We'll show you what an edition for your segment would have looked like on Black Friday 2025: one "Push now", one "Don't chase".

2.900€ net, flat (3.451€ incl. 19 % VAT)
  • Get the proposal for your brand and country
  • Pre-Game, 17 editions, debrief and playbook included
Book Alignment Call →

What prospects ask us

Nothing in it has to change. Moves only touch levers that stay open in Black Week: homepage, paid, CRM subject lines, social.

You watch 10 to 20 brands. "Black Week Live" reads audience response to 2,500, including the ones you'd never list, and across paid channels where Black Week starts first.

Five minutes at 08:00, top three moves first, one click per move.

We only analyse brands' public marketing. No customer or personal data leaves your house.
Get your proposal →