The Market Outside Your Radar · Newsletter

Your Black Week plan has been set for weeks. The market isn't sticking to it.

Black Friday 2025, 08:00: Will the market stick to your plan?

· Franz Posch, novuter · Read & discuss on LinkedIn →

Black Friday 2025, 08:00

198 fashion brands in our panel are shouting “Black Friday”. Their posts draw below-average response. The audience is somewhere else.

That’s the read a war room needs every Black Week morning. Not another dashboard.

Three calls: Push now. Watch. Don’t chase.

See the full Black Friday 2025 edition, anonymized, with what happened next: Black Friday 2025 replay (fashion).

Black Friday 2026, 08:00

Want to see it for your own brand before Black Week 2026 starts?

For the next two weeks, we’re running the “Black Week Live – Dry Run”: every Monday and Thursday morning, an edition for your brand and your competitors, built on the previous day’s market data.

Free. No data delivery, no login.

Request yours, name and email are enough:

Get your Dry Run →

Then decide on evidence.

Black Week Live runs on 17 mornings from Singles Day to Cyber Monday. Talk to us about your segment, or request your free Dry Run above.

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